Ash's career has always been about using video as a tool for game discoverability and awareness. Starting out as a camera-op/editor before becoming the video lead at Xbox EMEA, then co-founder of the award-winning production company Explosive Alan. Now his new company, Killer Filler, is doubling down on short-form video. He's intimately aware of what it takes to create effective videos from the ground up, and his experience as a studio creative lead means he knows how to deploy them effectively.