Glenn Gregory has worked in the Games Industry for 25 years, starting in QA at Activision, then moving on to Brand Management at Sierra, where he handled Crash, Spryo and a plethora of licensed titles. Joining Xbox in 2008, originally in 1st Party, he launched titles such as Lips, Kinect Star Wars and Ryse. He has run marketing for ID@Xbox since its inception and now leads a global team helping to bring hundreds of games from independent publishers to the Xbox ecosystem each year, which deliver billions in revenue to independent developers all over the world.