Natali Rein is a game user researcher and writer passionate about shaping inclusive, imaginative futures for the games industry. With a background spanning from academia, indie start up, education and AAA studios, she brings a human-centered approach to both her creative and mentoring work. Natali is the creator of The Very Secret Society of Women in Games, a grassroots initiative aimed at sparking early belonging and connection for women entering the games space. She believes in the quiet power of small ideas and playful rebellion.