Ulrike Küchler is CEO and Co-Founder of Gamebook Studio, dedicated to making simulation games scalable in and beyond the entertainment industry through season-based content and the award-winning Gamebook Platform. Her work spans the development of original, story-driven game IPs; collaborations with major entertainment brands such as Hasbro, Skybound Entertainment, and iDreamSky; and the creation of game formats that add value to adjacent creative sectors including film, publishing, and music. She brings over 20 years of experience in the creative industries across broadcasting, film, music, publishing, and games, combining editorial depth with digital innovation. She is also committed to strengthening the games ecosystem – through mentoring at Press Start, board work with IGDA Berlin, and teaching at institutions like NYU Tisch School of the Arts.